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Growing Your Business

Emma is a senior marketing and fundraising professional with extensive business development experience.

She established Pathfinder East in 2016 to address the need amongst businesses and organisations in Suffolk, Norfolk, Cambridgeshire and beyond, for expert, cost-effective, flexible business development services.

Pathfinder East helps growing businesses:

  • define a clear strategy to achieve business goals
  • identify key funding and support services to support those goals
  • drive forward growth through delivering cost-effective, flexible business development and marketing services

It can help businesses through:

  • implementing a one-off project or series of projects to support business growth
  • working flexibly with clients for a few days each week, or month, to provide business development and marketing director services
  • providing valuable guidance and vision to staff in business development and marketing roles
  • working in ways to suit a range of budgets

Emma has worked for organisations including New Anglia Local Enterprise Partnership, which helps to drive enterprise and business growth in Suffolk and Norfolk, the Metropolitan Police Service, as their first Head of Sponsorship and Edcoms the educational communications agency, as a Senior Business Development Manager.


“Emma Finn secured £1 million sponsorship from Yellow Pages, on behalf of the Metropolitan Police.  This was a huge achievement which enabled 33,000 Neighbourhood Watch street signs to be replaced across London and information material to be distributed to households over a 4 year period; all helping to ensure greater safety in our community.  The core design of this project has recently been replicated for the London wide MetTrace initiative.

Emma’s expert knowledge and skills in business engagement, marketing and fundraising delivered this major project for the Metropolitan Police.

Harvey Pitchford, Commercial Manager at Metropolitan Police