Anglia Rural Consultants (ARC), are a group of experts who help rural and farming businesses grow. They asked us to develop their website and with 12 consultants covering 24 specialisms, our challenge was to keep it simple.
Their specialisms range from helping to secure grants, advice on strategy and planning, to specialist customer service and marketing support (yes that is us).
With such a large group of consultants and specialisms, there needed to be a clear, coordinated approach which, at all times focused on simplicity and ease of navigation for the website visitors. We worked with the ARC consultants Emma Powlett and Judy Randon to make it happen.
Review: we reviewed ARC’s existing website, page by page. The website needed stronger images, more compelling wording, relevant content and needed to be more focused on the benefits to clients. The simplest and most cost effective way of moving forward was to develop a new website, from scratch.
Brief: the brief addressed all aspects of the new website, from clarifying the audiences, design and technical requirements, to introducing new pages such as a news page and a blog.
Web designer: we invited three web designers to address the brief and submit their proposal and costings. We then appointed a designer to deliver the project in a six week time-frame, to an agreed budget.
Content creation: here co-ordination was key. We invited the consultants to submit biographies, blogs, case studies and testimonials again, in an easy to read format
Rationalise: the breadth of knowledge and expertise of ARC members is considerable. From an initial 24 specialisms, we needed to rationalise them, so they were easier to read and navigate on the website. We rationalised them to a more manageable 16 specialisms, then we linked the biographies and contact details of each consultant to their specialist areas.
Outcome: the website was completed on budget and on time, ready to be launched for the Suffolk Show.
Take a peek, see what you think and find out how Anglia Rural Consultants might be able to help you.
Does your website need a refresh and update? If so . . . fresh ideas : cost-effective : clear thinking
Ph: 07495 766622