Author: Emma Finn
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Emma Finn is the Founder and Director of Pathfinder East. Read more here.

3 December 2018, by , in Investment information, No comments
Want to know about marketing planning, but were too afraid to ask?  Let’s give you a snapshot of the stages we take when creating marketing plans for clients. Right.  First off, what is a marketing plan and why do you need one? A marketing plan provides a blueprint.  It will enable you to promote your products...
A new Innovative Growth Fund has been launched with £500,000 available. For the first time, New Anglia Local Enterprise Partnership is launching a call for revenue projects, rather than capital project, with the establishment of this fund to support businesses in Suffolk and Norfolk. Projects will be assessed on a number of criteria, and should be able to...
26 October 2018, by , in News, No comments
Read our new Business Briefing and find out how: The ‘Nudge’ concept could help influence your customers and teams We help clients create compelling business messages A new £500,000 innovation fund could support your business and watch an inspiring 5 minute video about the two milestone moments which led to the success of Vanessa Kingori,...
26 October 2018, by , in Events, No comments
Kick off your wellies and come along to Anglia Rural Consultants (ARC) conference, sponsored by Barclays. The event has been created to help farmers and rural specialists face future farming challenges and will be hosted by the National Farmers Union East Anglia, at their offices in Newmarket, from 9.30am – 1pm on Thursday December 6th 2018. It promises...
26 October 2018, by , in Uncategorised, No comments
Three ways that a ‘Nudge’ could benefit your business. Nudge is an amazing concept which helps influence and alter our behaviour.  It is the carrot, not the stick and can influence both your customers and teams.   Think how our plastic bag behaviour has changed. Since minimal charges for new plastic bags were brought in, many of us...
26 October 2018, by , in Uncategorised, No comments
Have your business messages lost their mojos?  Or did they never have them in the first place? Often, people are so close to their own business, they struggle to describe their product or service in a coherent way.  Creating strong simple messages is important to communicate what you –  do effectively. We bring to the...
3 August 2018, by , in News, No comments
August could be a great business opportunity for you.  The month, named after Augustus Caesar, the great Roman Emperor and strategist, is when the masses go on holiday and many companies just tick over.  However, this could be the time to take a razor-sharp look at the business and plan how to market and build...
Read our new Business Briefing  and learn how to create attention-grabbing digital ads, wonderful webinars, find out about sources of funding and watch an inspiring 5 minute video. Click here  
1 July 2018, by , in Events, News, No comments
We’ve seen some shocking webinars.  Really dull.  You know the sort of thing; a remote voice droning over 38 powerpoint slides. However, webinars can be a great way to reach out to audiences, locally and globally.  So, here are our suggestions to help you communicate your messages, build your brand and create a wonderful webinar. Video. ...
1 July 2018, by , in News, Uncategorised, 1 comment
What does it take to get your attention? Did you know that 82% of digital ads don’t get viewed?   Just because they’re there and can be seen, doesn’t mean that a user will view them. They need to compete for your attention. Recently Ipsos MORI, the UK based market research company teamed up with Lumen, which produces eye-tracking...