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3 October 2018, by , in Investment information, No comments
Want to know about marketing planning, but were too afraid to ask?  Let’s give you a snapshot of the stages we take when creating marketing plans for clients. Right.  First off, what is a marketing plan and why do you need one? A marketing plan provides a blueprint.  It will enable you to promote your products...
6 September 2018, by , in Uncategorised, No comments
Three ways that a ‘Nudge’ could benefit your business. Nudge is the concept which helps influence and alter our behaviour.  It is the carrot, not the stick and can help you influence your employees and customers. Think how our plastic bag behaviour has changed. Since minimal charges for new plastic bags were brought in, many...
540 businesses in Suffolk and Norfolk have cut their costs and energy with FREE grants and support from the Business Energy Efficiency (BEE) programme.  This includes grant funding, of up to £50,000, to drive forward energy efficiency, free energy reviews, Carbon charter accreditation and travel planning.   Grant Funding BEE has a grant pot to...
3 August 2018, by , in News, No comments
August could be a great business opportunity for you.  The month, named after Augustus Caesar, the great Roman Emperor and strategist, is when the masses go on holiday and many companies just tick over.  However, this could be the time to take a razor-sharp look at the business and plan how to market and build...
Read our new Business Briefing  and learn how to create attention-grabbing digital ads, wonderful webinars, find out about sources of funding and watch an inspiring 5 minute video. Click here  
1 July 2018, by , in Events, News, No comments
We’ve seen some shocking webinars.  Really dull.  You know the sort of thing; a remote voice droning over 38 powerpoint slides. However, webinars can be a great way to reach out to audiences, locally and globally.  So, here are our suggestions to help you communicate your messages, build your brand and create a wonderful webinar. Video. ...
1 July 2018, by , in News, Uncategorised, 1 comment
What does it take to get your attention? Did you know that 82% of digital ads don’t get viewed?   Just because they’re there and can be seen, doesn’t mean that a user will view them. They need to compete for your attention. Recently Ipsos MORI, the UK based market research company teamed up with Lumen, which produces eye-tracking...
1 July 2018, by , in Events, No comments
Image: Professor Tim Whitley, Managing director, Research and Innovation, BT Adastral Park, a lead sponsor of Venturefest East      We can help you increase revenue or save costs through our specialist sponsorship services.  Sponsorship can provide funding or in-kind support.  You may be seeking sponsorship for an event, a product, a service or activity.  You may...
Looking for a grant for your business?  If you’re considering developing an innovative new product or service, the KEEP+ Programme may be able to help you.  It provides match funded grants to access consultancy, specialist equipment and academic expertise to support your development, supported the European Regional Development Fund (ERDF). The consultancy, which could cover...
8 June 2018, by , in Uncategorised, No comments
Creating cracking content can be a really effective way of increasing sales, saving costs and building loyalty amongst your customers. Content marketing – as it is called – focuses on creating valuable, relevant and consistent information, to attract and retain your audiences. Ultimately the aim is to engage them as clients or customers through to...
1 June 2018, by , in News, No comments
You know your own mind, don’t you?  When you buy something, you weigh up the pros and cons before making a decision . . . or do you? Facebook is going to find ways of making your brain light up.   The $435 billion company is investing in a science lab to track the decisions people make...