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26 October 2018, by , in Uncategorised, No comments
Three ways that a ‘Nudge’ could benefit your business. Nudge is an amazing concept which helps influence and alter our behaviour.  It is the carrot, not the stick and can influence both your customers and teams.   Think how our plastic bag behaviour has changed. Since minimal charges for new plastic bags were brought in, many of us...
26 October 2018, by , in Uncategorised, No comments
Have your business messages lost their mojos?  Or did they never have them in the first place? Often, people are so close to their own business, they struggle to describe their product or service in a coherent way.  Creating strong simple messages is important to communicate what you –  do effectively. We bring to the...
1 July 2018, by , in News, Uncategorised, 1 comment
What does it take to get your attention? Did you know that 82% of digital ads don’t get viewed?   Just because they’re there and can be seen, doesn’t mean that a user will view them. They need to compete for your attention. Recently Ipsos MORI, the UK based market research company teamed up with Lumen, which produces eye-tracking...
8 June 2018, by , in Uncategorised, No comments
Creating cracking content can be a really effective way of increasing sales, saving costs and building loyalty amongst your customers. Content marketing – as it is called – focuses on creating valuable, relevant and consistent information, to attract and retain your audiences. Ultimately the aim is to engage them as clients or customers through to...
5 October 2016, by , in Uncategorised, No comments
So, we were all set up and ready to do business in our colourful and relaxing space at Menta’s Trade Fair (4th October 2016, Apex, Bury St Edmunds). When the hundreds of businesses arrived to the event, visiting more than 100 exhibition stands, there were our armchairs to sink into and time to discuss business development...