Number Crunching
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7 June 2017, by , in News, No comments

We’ve been uncovering some marketing facts and figures, some of which you might find surprising.

Did you know, for example, that the UK has the third highest ranking for smartphone users in the world and that amongst millennials, those born between 1980 and 2000, 78% use the social media platform, Snapchat daily?   But just cast your eye below, to see the incredible text messaging opening rates.



43.6 million – number of users in the UK,  ranking third highest in the world



27 – the number of minutes per day adults spend watching digital video through a mobile device – up from just under 6 minutes in 2012

2  –  Youtube is the second largest search engine in the world


Mobile Messaging

98% – text messages are opened

90% – text messages are read in the first three minutes.   SMS is the UK’s fastest growing marketing channel.  These are better statistics than any other marketing channel.


Social Media

61%  – companies actively generate leads through social media in the UK

72% – adult internet users use Facebook

30.3 million – estimated Facebook users in the country this year.  Most users are aged between 25 and 34 years old

13.6 million – Snapchat users.  This is roughly one-third of all UK smartphone users.  These are millennials – born between the 1980 and 2000.

78% – respondents say they use Snapchat on a daily basis

76% – millennials use Instagram


So, what is the next most exciting social media app coming over the horizon? Could it be Binky, the new anti-social media platform? This is the new app which throws you random nonsense – cauliflowers? Michael Jackson? luna-landings? and typing on your keyboard, initiates a pre-written comment. Sound nuts? It probably is.

Do you want to have a chat about marketing and how you might be able to reach your audiences?

fresh ideas : cost-effective : clear thinking

Get in touch and see how we can help

Ph: 07495 766622




About author:
Emma Finn is the Founder and Director of Pathfinder East. Read more here.

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