Marketing Planning focus
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First of all, what is a marketing plan?  A marketing plan is a blueprint.  It will enable you to promote your products or services, business or brand to audiences and to evaluate the results.   We can provide you with a marketing plan which can help you achieve this and will also answer important questions about your business.

Marketing Objectives

The first thing we will explore with you arewhat are the marketing objectives?  What needs to be achieved?  This may include one or more of the following:

  • Attract new customers
  • Maintain and develop existing customers
  • Enhance customer relationships
  • Grow market share
  • Launch a new product or service
  • Raise awareness of your business brand
  • Develop relationships with investors, business partners, associates or suppliers
  • Re-position your business in the market place

Once the objectives are established, these are some of the steps that we are likely to take to build your marketing plan.

Market Research

Have you done your market research?  If not, we can investigate the market thoroughly; whether it be a fresh look at an existing market for your product, service or business or the market for something new.

Competition Analysis

Who exactly are your competitors and what do they offer?   We can take a look at their products, services and prices and understand how you can compete to give yourself the edge.

Target Audiences

We get under the skin of who your audiences or customers are, or may be.  How do they behave?  How do they digest information?  This will give a strong indication in the ways they can be reached  through the marketing channels.

Products/Services

What are the strengths, weaknesses, opportunities and threats of your product/service (SWOT analysis)?  This  will give a clear-sighted view of your position.

Key Messages

Are the messages you use to describe the business, product or service simple, clear, compelling and engaging?  Do they help you stand out?  If not, they need to be re-written.

Marketing Channels

We take a look at how your audiences can be reached, now we know their  behaviour and how they digest information.   Where they gain information is where you want to be positioned.  It may be in the regional media or national trade press, through social media or at events and exhibitions – most likely a mixture of channels.

We’ll also establish the resources you may need to develop your marketing channels, both in terms of cost and time.

Marketing Goals

We can work with you to set marketing goals.  For example, how many visitors should you aim to drive to your website, and how many of these should you be converting into leads?

Budget

We want to identify the most cost-effective and effective ways you can undertake marketing activities, so you have a budget which suits your needs.  By the way, it’s always good to build in a contingency, in case unforeseen opportunities arise, which you want to exploit.

Evaluation 

We take a good look at how to evaluate the success of the marketing against the marketing goals.  This will demonstrate what is working, what is not and what needs tweaking and adjustment.

 

Read some of our case studies here.

To find out how we can create a marketing plan for you . . . . do contact us.

Get in touch and see how we can help

Email: emma.finn@pathfindereast.co.uk
Ph: 07495 766622