Business Development Services
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  • Name: Business Development Services
  • Category: Business Development Services
  • Author: Emma Finn
  • Client: New Anglia LEP
  • Description:

CASE STUDY: securing a business partnership

The Brief:

Our brief is to expand the customer base of Muse Portraits, owned by Alex Kilbee, the internationally award-winning fine art photographer.  With 20 years' experience, his beautifully crafted portraits of children, families and adults are works of art, featured in homes throughout the world.


We are creating a series of  business partnerships with prestigious companies, including the superbrand, Audi.   The offer to business partners is a set of free, company branded gift vouchers of a photographic portrait experience with Muse Portraits, to give as a special thank you to their selected, valued customers.

Each business partnership is exclusive.   No other competitor in their field and location, is offered a business partnership, during the same period.

This has a range of benefits to business partners which enables them to:

  • build even stronger relationships with customers
  • reward customers with a high value
  • demonstrate customers' value to them

and, of course, undertake an innovative marketing initiative, without any cost or risk to themselves.

Importantly for our client, Muse Portraits, it enables them to generate fresh, new leads to expand their customer base to potentially hundreds of prestigious people.

We have already secured business partnerships two major Audi Centres in the East,  a purveyor of fine foods and gourmet gifts and a men's high-end designer clothing store, with further business partners in the pipeline.

To find out more read our blog.


CASE STUDY:  event management and sponsorship

The Brief

The brief was to secure sponsorship and help create and deliver Venturefest East, the first major tech innovation event in the East Anglian region, on behalf of our client, New Anglia Local Enterprise Partnership (LEP).  New Anglia helps to drive enterprise and growth in Suffolk and Norfolk.


The event's aim was to bring together business leaders, entrepreneurs, innovators, investors and academia, to inform, inspire and network, stimulating new collaborations and showcasing leading edge technology, in the East.


Pathfinder East worked in close partnership with St John's Innovation Centre, Cambridge and the Greater Cambridge Greater Peterborough LEP to shape each aspect of the event: from branding to promotions, sponsorship packages to PR and web content to video.  Pathfinder East also secured two out of the three prestigious lead sponsors:  BT and University of East Anglia (UEA).

Venturefest East, which was held at Newmarket Racecourse, included world-class keynote speakers, workshop sessions, an innovation showcase exhibition and a 'Fast and Furious Pitch-off' competition.

  • 650 delegates attended
  • sponsorship funding secured from BT and UEA
  • 74 businesses and organisations exhibited
  • media coverage included BBC Look East, Eastern Daily Press, East Anglian Daily Times and Cambridge News
  • #2 trend on Twitter in the UK

Watch the 3 minute video here


"Pathfinder East brought valuable knowledge and expertise to Venturefest East, working flexibly and cost-effectively, to deliver a fantastic event - highly rated by those who attended."

Chris Starkie, Managing Director, New Anglia LEP

"Venturefest East was one of the best events I have ever attended.  We had a chance to see what might be shaping our world in a few years' time and it was great to see the innovation in our region.  We also watched some start-ups pitching to a prestigious panel of venture capitalists.  The brain power in that room was just amazing.

Some of the brightest young minds I have seen."

Grant Hardy, Managing Director, Liquid11

Get in touch and see how we can help


Ph: 07495 766622

Case Studies
  • Strategy and Planning

    Strategy and Planning

    by Emma Finn

  • Funding Routes

    Funding Routes

    by Emma Finn