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26 October 2018, by , in Uncategorised, No comments
Three ways that a ‘Nudge’ could benefit your business. Nudge is an amazing concept which helps influence and alter our behaviour.  It is the carrot, not the stick and can influence both your customers and teams.   Think how our plastic bag behaviour has changed. Since minimal charges for new plastic bags were brought in, many of us...
1 July 2018, by , in News, Uncategorised, 1 comment
What does it take to get your attention? Did you know that 82% of digital ads don’t get viewed?   Just because they’re there and can be seen, doesn’t mean that a user will view them. They need to compete for your attention. Recently Ipsos MORI, the UK based market research company teamed up with Lumen, which produces eye-tracking...
1 June 2018, by , in News, No comments
You know your own mind, don’t you?  When you buy something, you weigh up the pros and cons before making a decision . . . or do you? Facebook is going to find ways of making your brain light up.   The $435 billion company is investing in a science lab to track the decisions people make...
3 April 2018, by , in News, No comments
Running a business can be fun and exciting.  It can also be tough and challenging. When you’re working so close to your business, it can be really useful to get an objective viewpoint, some fresh ideas and clear thinking. What ever your challenge we’re here to help you; that’s why we’re offering you up to...
Are you an employer looking for an innovative way to grow your business? Are you an employee looking to boost your career? This is a fantastic opportunity to access fully-funded tailor made, high quality training programmes. The training has been created to support business growth, innovation or life-long learning, through  ‘Opportunities Workshop.’ CRITERIA Does your...
15 March 2017, by , in News, No comments
In the fast-moving world of business, appointing a team of creative designers likely to still be in bed at midday, sounds like a challenge. But global brands, from the BBC and Aviva, to hipster start-up The Craft Brewing Company Ltd have commissioned students at Norwich University of the Arts’ (NUA) Ideas Factory@NUA to come up with a range of creative branding...
13 October 2016, by , in News, No comments
Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....
19 May 2016, by , in Events, News, No comments
Businesses, ranging from a major energy company to an IT provider, packed into to an event hosted by Pathfinder East to learn about support and funding to help them grow – and enjoy great networking. The event, led by Emma Finn, Director of Pathfinder East, featured an inspiring and informative talk by Glen Moore, of...