Read our new Business Briefing  and learn how to create attention-grabbing digital ads, wonderful webinars, find out about sources of funding and watch an inspiring 5 minute video. Click here  

What does it take to get your attention? Did you know that 82% of digital ads don’t get viewed?   Just because they’re there and can be seen, doesn’t mean that a user will view them. They need to compete for your attention. Recently Ipsos MORI, the UK based market research company teamed up with Lumen, which produces eye-tracking...