August presents a great business opportunity as we move out of a challenging Covid environment. This month, named after Augustus Caesar, the great Roman Emperor and strategist, is when many people are grabbing a break after a long lock-down and companies are just ticking over.
However, whether you’re away, taking a well-deserved rest, or catching up with work over the holiday period, this could be the time to bring in a specialist to take a razor-sharp look at your marketing and plan how to drive your company forward.
Business leaders can become so immersed in the day-to-day management of their company, that they don’t make time to look at strategy. Seize August as the month for bringing in someone with clear thinking and fresh ideas to shape the firm’s marketing strategy and keep you ahead of the competition.
By doing the strategic thinking over the summer, the company is a big step ahead by the autumn, when business kicks-off again.
FOCUS AND OBJECTIVITY
Appointing someone with knowledge and expertise, who can take a clear-eyed look at the business and help bring a marketing strategy to life, could be a shrewd move. It is important work that takes focus, objectivity, perspective and clarity. The boss, when returning to work, then has a smart, dynamic and practical plan, which will provide a pathway for the future.
For the company leader who is working over the summer, this is a really good time to bring in someone to take a look at the marketing of the business, working with them to provide focus for the months and years ahead.
What did the Emperor Augustus do during the summer holidays? Well, in the summer of 30 BC he defeated the power couple Antony and Cleopatra, annexed Egypt into the Roman Empire and brought it under his control.
Now that is empire-building.
So, give some thought to the ways in which your can work in partnership with someone who is strategic, knowledgeable and practical, when competitors are having their down-time.
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