Author: Emma Finn
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Emma Finn is the Founder and Director of Pathfinder East. Read more here.

13 September 2019, by , in Uncategorised, No comments
Despite all the attention and time spent on social media and other forms of digital marketing, word of mouth remains one of the most effective and trustworthy forms of learning about new brands and the products they sell. To grow your business, you need to have this as part of your strategy, and the best part...
2 September 2019, by , in News, No comments
The Brief CoCo (Co-counselling International) is a supportive, peer-to-peer community which trains people to give and receive high quality counselling, which is free from advice and judgement. There are co-counsellors operating nationally, however, they operate as individuals.  A CoCo brand and umbrella website has been developed which links to the contact details of individual co-counsellors. There was...
29 August 2019, by , in Uncategorised, No comments
We can help you increase revenue or save costs through our specialist sponsorship services.  Sponsorship can provide funding or in-kind support.  You may be seeking sponsorship for an event, a product, a service or activity.  You may also be looking to develop long term partnerships. Whatever your aim, sponsorship is a commercial arrangement and it...
Great opportunities are available for growing companies based in Suffolk and Norfolk to access a new, free programme aimed at helping them prepare for business investment. The Investment Readiness Programme is being delivered by the University of East Anglia as part of Invest East, a £1.8m ERDF funded scheme of specialised support directed at ambitious SMEs...
6 August 2019, by , in Events, News, No comments
We’ve seen some shocking webinars.  Really dull.  You know the sort of thing; a remote voice droning over 38 powerpoint slides. However, webinars can be a great way to reach out to audiences, locally and globally.  So, here are our suggestions to help you communicate your messages, build your brand and create a wonderful webinar. Video. ...
11 July 2019, by , in Events, News, No comments
We’re excited to have been working with new client LOCO London Comedy Film Festival – the world’s leading Comedy Film Festival, to initiate and develop future partnership opportunities. LOCO, discovers, develops and screens the world’s most original comedy films and is supported by the British Film Institute (BFI). Pioneered by founder and Director Denise Hicks, the...
2 June 2019, by , in News, 2 comments
We’ve been working with a team of pioneering Cambridge developers to present their complex technology product. CASE STUDY:  technology positioning The Brief A team of pioneering Cambridge technology specialists had a need to position and present their highly complex product to non-tech business leaders, in simple, compelling, jargon-free language. Prelude is a test bed, more...
20 May 2019, by , in Events, No comments
Image: Professor Tim Whitley, Managing director, Research and Innovation, BT Adastral Park, a lead sponsor of Venturefest East      We can help you increase revenue or save costs through our specialist sponsorship services.  Sponsorship can provide funding or in-kind support.  You may be seeking sponsorship for an event, a product, a service or activity.  You may...
18 May 2019, by , in News, No comments
You know your own mind, don’t you?  When you buy something, you weigh up the pros and cons before making a decision . . . or do you? Facebook is going to find ways of making your brain light up.   The $435 billion company is investing in a science lab to track the decisions people make...
16 May 2019, by , in News, No comments
Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....