We’ve been working with a team of pioneering Cambridge developers to present their complex technology product. CASE STUDY:  technology positioning The Brief A team of pioneering Cambridge technology specialists had a need to position and present their highly complex product to non-tech business leaders, in simple, compelling, jargon-free language. Prelude is a test bed, more...

Image: Professor Tim Whitley, Managing director, Research and Innovation, BT Adastral Park, a lead sponsor of Venturefest East      We can help you increase revenue or save costs through our specialist sponsorship services.  Sponsorship can provide funding or in-kind support.  You may be seeking sponsorship for an event, a product, a service or activity.  You may...

You know your own mind, don’t you?  When you buy something, you weigh up the pros and cons before making a decision . . . or do you? Facebook is going to find ways of making your brain light up.   The $435 billion company is investing in a science lab to track the decisions people make...

Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....

We’ve been looking into the crystal ball and investigating new marketing trends to help deliver your marketing strategy.  The key theme  is engagement – engaging with your existing and future customers to drive forward business.   Growth of Content Content, whether it’s an article, image or video, continues to be an essential driver of digital...

Want to know about marketing planning, but were too afraid to ask?  Let’s give you a snapshot of the stages we take when creating marketing plans for clients. Right.  First off, what is a marketing plan and why do you need one? A marketing plan provides a blueprint.  It will enable you to promote your products...

Read our new Business Briefing and learn about: New marketing trends which could help drive forward your business Our business brainstorm top 10 tips Grants for small businesses with big ideas AND watch a five minute video with the former Chief Talent Officer of Netflix, to help inspire a great work culture. Read more here.  

We’ve been brainstorming.   Here are our top 10 tips for holding a fun and productive brainstorming session, to help drive forward your business. 1. The Brief. This sounds obvious, but you need to clearly identify what you want to achieve as a result of the brainstorm.  Set your objectives and stick to them. 2. Diversity matters....

Running a business can be fun and exciting.  It can also be tough and challenging. When you’re working so close to your business, it can be really useful to get an objective viewpoint, some fresh ideas and clear thinking. What ever your challenge we’re here to help you; that’s why we’re offering you up to...

With a brand new year, what about a brand new you? Personal branding is all about how others see you; it is about how you’re perceived both online and face-to-face. We have a special personal branding service, tailored to your needs and budget – and as confidential as you’d like. It will help free up...