Insights: News & Events
Home / Insights
marketing agility
2 June 2020, by , in Uncategorised, No comments
COVID-19 could create a great opportunity to take a razor-sharp look at your marketing plan as the business landscape changes. Of course, these are really worrying times which are creating major challenges for businesses. However, as the lock-down starts to loosen, this could be the time to appoint a marketing specialist to review your marketing...
11 May 2020, by , in Events, News, No comments
Seen some shockingly boring webinars recently?  Guess what?  Me too.   You know the sort of thing; a remote voice droning over 38 powerpoint slides.  Although things are getting a bit better as a result of digital marketing in the madness which is  Covid-19, we’ve seen still seen some horrible, dry, dull, stuff. But, webinars can...
8 March 2020, by , in Uncategorised, No comments
Creating cracking content can be a really effective way of increasing sales, saving costs and building loyalty amongst your customers. Content marketing – as it is called – focuses on creating valuable, relevant and consistent information, to attract and retain your audiences. Ultimately the aim is to engage them as clients or customers through to...
Prof. Tim Whitley R & D, Managing Director of BT, a headline sponsor of Venturefest East
18 April 2020, by , in Uncategorised, No comments
Generate Income You may be looking to generate income for an event, a product or a service.  Or, perhaps you’re a PR company tasked with increasing revenue for your client.  Whatever your needs, we can provide expert sponsorship consultant services to help drive forward success. Return on Investment But, whatever your aim, sponsorship is a...
Want to know about marketing planning, but were too afraid to ask?  Let’s give you a snapshot of the stages we take when creating marketing plans for clients. Right.  First off, what is a marketing plan and why do you need one? A marketing plan provides a blueprint.  It will enable you to promote your products...
3 February 2020, by , in Uncategorised, No comments
Three ways that a ‘Nudge’ could benefit your business. Nudge is an amazing concept which helps influence and alter our behaviour.  It is the carrot, not the stick and can influence both your customers and teams.   Think how our plastic bag behaviour has changed. Since minimal charges for new plastic bags were brought in, many of us...
4 December 2019, by , in News, No comments
It’s mind-boggling –  it is really quite astonishing how many marketing or business development projects are created without a clear brief.  That’s why things can start to go wrong right at the beginning of the process. What we all need when starting work on a project is a very clear idea of what the company needs and how it can be achieved....
12 November 2019, by , in News, No comments
Running a business can be fun and exciting.  It can also be tough and challenging. When you’re working so close to your business, it can be really useful to get an objective viewpoint, some fresh ideas and clear thinking. What ever your challenge we’re here to help you; that’s why we’re offering you up to...
19 October 2019, by , in Uncategorised, No comments
What do your business messages say about your company? Have they lost their mojo?  Or did they never have them in the first place? Often, people are so close to their own business, they struggle to describe their product or service in a coherent way.  Creating strong simple messages is important to communicate what you...
13 September 2019, by , in Uncategorised, No comments
Despite all the attention and time spent on social media and other forms of digital marketing, word of mouth remains one of the most effective and trustworthy forms of learning about new brands and the products they sell. To grow your business, you need to have this as part of your strategy, and the best part...