It’s mind-boggling – it is really quite astonishing how many marketing or business development projects are created without a clear brief. That’s why things can start to go wrong right at the beginning of the process.
What we all need when starting work on a project is a very clear idea of what the company needs and how it can be achieved.
It is often the case that a business person needs help in the early stages of defining what they need as part of the brief. This is a natural part of the process.
You’re probably working right in the centre of your company, amongst the spinning plates and sometimes, it really does help to bring in someone with a new perspective and clear, fresh ideas to unpick what is needed.
I met a new client, for the first time a couple of months ago. Within the hour we’d established the 5 or 6 key areas of the brief, examined in some detail the complex challenges faced, I asked some pertinent questions and received honest, open answers.
Then, with a clear brief, I was able to write a proposal which provided some powerful solutions and mapped out a clear path forward.
A great brief can be a simple, beautiful thing. So, give a little time before you meet with your marketing or business consultant to address these top 5 tips to create a brief.
That’s it in a nutshell.
But be prepared to have your idea challenged. Perhaps what you think you want to achieve, is slightly different from what you need to achieve.
You may have a clear idea of who your audiences are, but there may be a different, more effective way to engage with them.
Sometimes – just sometimes – the challenges can form an elegant solution and create a more cost-effective way forward. When that happens, it really can be mind-boggling.
expert : cost-effective : flexible
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