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3 March 2022, by , in News, No comments
It’s mind-boggling –  it is really quite astonishing how many marketing or business development projects are created without a clear brief. What we all need when starting work on a project is a very clear idea of what the company needs and how it can be achieved. It is often the case that a business person needs help...
4 January 2022, by , in Events, News, No comments
Have you visited a webinar recently?   Although things are getting  better as a result of digital marketing during  Covid-19, we’ve seen still seen some horrible, dry, dull, stuff. But, webinars can be a great way to reach out to audiences, locally and globally.  So, here are our 7 top webinar tips to help you communicate...
1 November 2021, by , in News, 2 comments
We’ve been working with a team of pioneering Cambridge developers to present their complex technology product. CASE STUDY:  technology positioning The Brief A team of pioneering Cambridge technology specialists had a need to position and present their highly complex product to non-tech business leaders, in simple, compelling, jargon-free language. Prelude is a test bed, more...
3 October 2021, by , in News, No comments
Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....
3 August 2021, by , in News, No comments
  BUSINESS OPPORTUNITY August presents a great business opportunity as we move out of a challenging Covid environment.  This month, named after Augustus Caesar, the great Roman Emperor and strategist, is when many people are grabbing a break after a long lock-down and companies are just ticking over.   RAZOR-SHARP MARKETING However, whether you’re away,...
marketing strategy
5 April 2021, by , in News, No comments
We have a fantastic opportunity for you. Read on . . . To help overcome the effects of COVID-19, businesses in Suffolk and Norfolk are being offered free strategic marketing advice. We’re delighted to be part of this exciting programme of support and can provide you with strategic marketing advice, without charge. Pathfinder East is...
Read our new case study and testimonial which focuses on our work with Imperial College London, generating Festival sponsorship leads. The Brief Imperial College London is a world-leading University specialising in science, engineering, medicine and business. We were appointed to generate sponsorship leads for a major event, which will attract 70,000 visitors in 2021. The College...
2 September 2019, by , in News, No comments
The Brief CoCo (Co-counselling International) is a supportive, peer-to-peer community which trains people to give and receive high quality counselling, which is free from advice and judgement. There are co-counsellors operating nationally, however, they operate as individuals.  A CoCo brand and umbrella website has been developed which links to the contact details of individual co-counsellors. There was...
Great opportunities are available for growing companies based in Suffolk and Norfolk to access a new, free programme aimed at helping them prepare for business investment. The Investment Readiness Programme is being delivered by the University of East Anglia as part of Invest East, a £1.8m ERDF funded scheme of specialised support directed at ambitious SMEs...
11 July 2019, by , in Events, News, No comments
We’re excited to have been working with new client LOCO London Comedy Film Festival – the world’s leading Comedy Film Festival, to initiate and develop future partnership opportunities. LOCO, discovers, develops and screens the world’s most original comedy films and is supported by the British Film Institute (BFI). Pioneered by founder and Director Denise Hicks, the...