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2 June 2019, by , in News, No comments
We’ve been working with a team of pioneering Cambridge developers to present their complex technology product. CASE STUDY:  technology positioning The Brief A team of pioneering Cambridge technology specialists had a need to position and present their highly complex product to non-tech business leaders, in simple, compelling, jargon-free language. Prelude is a test bed, more...
18 May 2019, by , in News, No comments
You know your own mind, don’t you?  When you buy something, you weigh up the pros and cons before making a decision . . . or do you? Facebook is going to find ways of making your brain light up.   The $435 billion company is investing in a science lab to track the decisions people make...
16 May 2019, by , in News, No comments
Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....
8 April 2019, by , in News, No comments
We’ve been looking into the crystal ball and investigating new marketing trends to help deliver your marketing strategy.  The key theme  is engagement – engaging with your existing and future customers to drive forward business.   Growth of Content Content, whether it’s an article, image or video, continues to be an essential driver of digital...
Read our new Business Briefing and learn about: New marketing trends which could help drive forward your business Our business brainstorm top 10 tips Grants for small businesses with big ideas AND watch a five minute video with the former Chief Talent Officer of Netflix, to help inspire a great work culture. Read more here.  
10 February 2019, by , in News, No comments
Running a business can be fun and exciting.  It can also be tough and challenging. When you’re working so close to your business, it can be really useful to get an objective viewpoint, some fresh ideas and clear thinking. What ever your challenge we’re here to help you; that’s why we’re offering you up to...
1 January 2019, by , in News, No comments
With a brand new year, what about a brand new you? Personal branding is all about how others see you; it is about how you’re perceived both online and face-to-face. We have a special personal branding service, tailored to your needs and budget – and as confidential as you’d like. It will help free up...
A new Innovative Growth Fund has been launched with £500,000 available. For the first time, New Anglia Local Enterprise Partnership is launching a call for revenue projects, rather than capital project, with the establishment of this fund to support businesses in Suffolk and Norfolk. Projects will be assessed on a number of criteria, and should be able to...
26 October 2018, by , in News, No comments
Read our new Business Briefing and find out how: The ‘Nudge’ concept could help influence your customers and teams We help clients create compelling business messages A new £500,000 innovation fund could support your business and watch an inspiring 5 minute video about the two milestone moments which led to the success of Vanessa Kingori,...
3 August 2018, by , in News, No comments
August could be a great business opportunity for you.  The month, named after Augustus Caesar, the great Roman Emperor and strategist, is when the masses go on holiday and many companies just tick over.  However, this could be the time to take a razor-sharp look at the business and plan how to market and build...