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10 June 2022, by , in Uncategorised, No comments
What do your business messages say about your company? Have they lost their mojo?  Or did they never have them in the first place? Often, people are so close to their own business, they struggle to describe their product or service in a coherent way.  Creating strong simple messages is important to communicate what you...
2 May 2022, by , in Uncategorised, No comments
Creating cracking content can be a really effective way to increase sales and build loyalty amongst your customers. Content marketing focuses on creating valuable, relevant and consistent information, to attract and retain your audiences. Ultimately the aim is to engage clients or customers to solve their  issues.  But content marketing is not an overt product...
3 August 2021, by , in News, No comments
  BUSINESS OPPORTUNITY August presents a great business opportunity as we move out of a challenging Covid environment.  This month, named after Augustus Caesar, the great Roman Emperor and strategist, is when many people are grabbing a break after a long lock-down and companies are just ticking over.   RAZOR-SHARP MARKETING However, whether you’re away,...
2 July 2022, by , in Uncategorised, No comments
Marketing can be exciting and rewarding. It can also be tough and challenging. That’s why we provide expert, cost-effective, flexible marketing services to help drive business growth in Suffolk, across the East of England and beyond. And – we love what we do! We create powerful marketing strategies, which delivers results. We also roll-up our sleeves...
1 April 2022, by , in Uncategorised, No comments
Three ways that a ‘Nudge’ could benefit your organisation. Nudge economics is no pushover.  It is an amazing concept which helps alter our behaviour.  It is the carrot, not the stick and can influence both your customers and teams. Think how our plastic bag behaviour has changed since charges were introduced in 2015 in England. ...
3 March 2022, by , in News, No comments
It’s mind-boggling –  it is really quite astonishing how many marketing or business development projects are created without a clear brief. What we all need when starting work on a project is a very clear idea of what the company needs and how it can be achieved. It is often the case that a business person needs help...
4 January 2022, by , in Events, News, No comments
Have you visited a webinar recently?   Although things are getting  better as a result of digital marketing during  Covid-19, we’ve seen still seen some horrible, dry, dull, stuff. But, webinars can be a great way to reach out to audiences, locally and globally.  So, here are our 7 top webinar tips to help you communicate...
11 December 2021, by , in Investment opportunities, No comments
We’re on a mission – a communications mission.   We want to de-mystify technology, jettison jargon and explain tech developments in plain English, to help inform and inspire you.   In this issue, we’re focusing on Artificial Intelligence (AI).  But, what is AI and how could it boost your business? Briefly, AI is the development of computer systems...
1 November 2021, by , in News, 2 comments
We’ve been working with a team of pioneering Cambridge developers to present their complex technology product. CASE STUDY:  technology positioning The Brief A team of pioneering Cambridge technology specialists had a need to position and present their highly complex product to non-tech business leaders, in simple, compelling, jargon-free language. Prelude is a test bed, more...
3 October 2021, by , in News, No comments
Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....
4 September 2021, by , in Events, No comments
We’ve been brainstorming, so here are our top 10 tips for holding a fun and productive brainstorming session, to help drive forward your business. 1. The Brief. This sounds obvious, but you need to clearly identify what you want to achieve as a result of the brainstorm.  Set your objectives and stick to them. 2....