First of all, what is a marketing plan? A marketing plan is a blueprint. It will enable you to promote your products or services, business or brand to audiences and to evaluate the results. We can provide you with a marketing plan which can help you achieve this and will also answer important questions about your business.
The first thing we will explore with you is what are the marketing objectives? What needs to be achieved? This may include one or more of the following. You may want to:
Once the objectives are established, these are some of the steps that we are likely to take to build your marketing plan.
Have you done your market research? If not, we can investigate the market thoroughly; whether it be a fresh look at an existing market for your product, service or business or the market for something new.
Who exactly are your competitors and what do they offer? We can take a look at their products, services and prices and understand how you can compete to give yourself the edge.
We get under the skin of who your audiences or customers are, or may be. How do they behave? How do they digest information? This will give a strong indication in the ways they can be reached through the marketing channels.
What are the strengths, weaknesses, opportunities and threats of your product/service (SWOT analysis)? This will give a clear-sighted view of your position.
Are the messages you use to describe the business, product or service simple, clear, compelling and engaging? Do they help you stand out? If not, they need to be re-written.
We take a look at how your audiences can be reached, now we know their behaviour and how they digest information. Where they gain information is where you want to be positioned. It may be in the regional media or national trade press, through social media or at events and exhibitions – most likely a mixture of channels.
We’ll also establish the resources you may need to develop your marketing channels, both in terms of cost and time.
We can work with you to set marketing goals. For example, how many visitors should you aim to drive to your website, and how many of these should you be converting into leads?
We want to identify the most cost-effective and effective ways you can undertake marketing activities, so you have a budget which suits your needs. By the way, it’s always good to build in a contingency, in case unforeseen opportunities arise, which you want to exploit.
We take a good look at how to evaluate the success of the marketing against the marketing goals. This will demonstrate what is working, what is not and what needs tweaking and adjustment.
Read some of our case studies here.
To find out how we can create a marketing plan for you . . . . do contact us.
Ph: 07495 766622