Personal branding is all about how others see you; it is about how you’re perceived both online and face-to-face. We can offer you this special personal branding service, tailored to your needs and budget – and as confidential as you’d like. It will help free up your time so you can get on with running your business, whilst we help to shape and grow your profile.

You might be:

• A business owner wanting to power through to the next level
• A business leader looking to develop your company
• An executive looking to drive forward your career
• An entrepreneur ready to jump start your new business

Benefits

Personal Branding will help you:

• Stand out from the crowd
• Establish your expertise and credibility
• Enhance your reputation
• Create impact
• Clarify the value and services you can bring to others
• Create new opportunities
• Secure more business
• Drive your career forward

Or, you may be a PR & Communications expert looking to deliver additional value to your clients or senior colleagues.  We can work with you to deliver an expert service to clients and colleagues.

OUR SERVICES

Working flexibly, we can tailor these services to your needs.  They include:

The Brief

Meeting with you to clarify your brief.  What is your goal in developing your personal brand?  What do you want to achieve, business-wise, career-wise or personally?

Research 

Research will uncover the common themes, characteristics, words and phrases which make up your current personal brand.  This may include your business interests, hobbies and charitable interests through web searches, websites, social media, PR and media, any speaking activities and images which relate to you.

This could also include, if you wish,  phone interviews with specially selected people you know, to uncover their real perceptions of you.

We’ll then meet with you to report back on our findings and talk to you about defining your future personal brand.

Defining your future personal brand

We’ll work with you to establish how you want to be perceived in the future – your characteristics, values and beliefs which are absolutely true about you and are positive; but will set you apart from others.   For example, you may have a special cause that you want to champion, or a unique viewpoint you’d like to establish.

We’ll take a look at the words, phrases and even the imagery needed to create the essence of your new brand.

Developing your new personal brand

Here, we’ll agree with you what messages and activities we’ll undertake to shape your new personal brand as a leader which may include online activities, speaking at events,  social media, media, the development of new imagery and video.

Ongoing Personal Brand Management

We can continue working with you to review, monitor and manage your personal brand, to ensure you continue to stand out from the crowd to create new opportunities.

Get in touch and see how we can help

Email: emma.finn@pathfindereast.co.uk

Ph: 07495 766622

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