Funding Routes
Home / Portfolio / Funding Routes
  • Name: Funding Routes
  • Category: Funding Routes
  • Author: Emma Finn
  • Client: Confidential
  • Description:


We're excited to have been working with new client LOCO London Comedy Film Festival - the world's leading Comedy Film Festival, to initiate and develop future partnership opportunities.

CASE STUDY:  partnership development


LOCO, discovers, develops and screens the world's most original comedy films and is supported by the British Film Institute (BFI). Pioneered by founder and Director Denise Hicks, the 7th Festival will be held at the BFI's prestigious Southbank venue in London from 11th - 14th July, attracting 4,000 visitors from the film industry and comedy-loving festival goers.

Speakers and guests have included Martin Freeman, Noel Fielding, Fiona Shaw and Monty Python's Terry Jones.

The Brief

Our brief was to identify and approach potential partners to make them aware of the LOCO Festival and stimulate their interest in a future partnerships.


Partnership Offers: with a wide range of potential partnership opportunities available, from Headline Sponsorship, to sponsorship of Awards and networking events, it was important to rationalise and clarify the different levels of partnerships available, their value of them and the benefits which should be offered in return.

Research: 17 potential partners were identified and thoroughly researched.  These are businesses which have a close affinity to the work of the LOCO Festival, some of which are current sponsors of film/comedy and others, Film industry specialists.

Presentation: the content of a presentation was reviewed and revised  to bring the LOCO Festival’s strengths to the fore and provide even greater appeal to future partners.

Contacts: contacts were established with a range of businesses, from global film industry leaders, to specialist film industry services companies.

LOCO now has a clear, compelling offer for future partners and new, film industry contacts, creating a springboard to secure partnerships for the 2020 Festival.



It has been a godsend to have Emma from Pathfinder East on the team, championing the work of the festival to potential sponsorship partners.  She grasped the strengths of the business very quickly and challenged some of our decision-making in a professional and constructive manner.  Emma has been able to look upon our proposition objectively, from the perspective of potential partners, and identify areas of growth that we might not otherwise have seen.

She has an excellent understanding of what partners are looking for in a sponsorship asset and we're really looking forward to working with Pathfinder East in the future.  We are confident that Emma will help the organisation go from strength to strength.

Denise Hicks, Founder and Director, LOCO


CASE STUDY:  sources of funding

The Brief
The brief was to identify funding opportunities for a small business which was looking to grow.

The business owner wanted to expand their company premises to enable them to deliver more services and help grow their business.  Although the company had access to some funding, they needed to secure further funding.

Because the expansion plans meant that more people would be employed, the business owner was introduced to a New Anglia Growth Hub Adviser, who had in-depth knowledge of the New Anglia Growing Business Fund.

This fund gives grants of between £5,000 and £500,000 – up to 20% of the value of a project.

For every £10,000 grant given, at least one person needs to be employed by a company.

As the business owner's plans met the criteria of the Growing Business Fund,  she secured significant funding to expand her business.



Testimonial (from former employer)

"Emma Finn secured £1 million sponsorship from Yellow Pages, on behalf of the Metropolitan Police.  This was a huge achievement which enabled 33,000 Neighbourhood Watch street signs to be replaced across London and information material to be distributed to households over a 4 year period; all helping to ensure greater safety in our community.  The core design of this project has recently been replicated for the London wide MetTrace initiative.

Emma's expert knowledge and skills in business engagement, marketing and fundraising delivered this major project for the Metropolitan Police."

Harvey Pitchford, Commercial Manager at Metropolitan Police

Read more of our inspiring case studies and testimonials here



Case Studies
  • Marketing Director Services

    Marketing Director Services

    by Emma Finn