Read our latest social media case study here
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2 September 2019, by , in News, No comments

The Brief

CoCo (Co-counselling International) is a supportive, peer-to-peer community which trains people to give and receive high quality counselling, which is free from advice and judgement.

There are co-counsellors operating nationally, however, they operate as individuals.  A CoCo brand and umbrella website has been developed which links to the contact details of individual co-counsellors.

There was an opportunity to create Instagram and Facebook social media platforms to help attract new audiences, inform them of CoCo’s work and drive them to the CoCo website for further information and links.


The work we undertook included:

  • Setting up the Instagram and Facebook platforms
  • Ensuring that the platforms reflected the new CoCo brand
  • Creating messages which were consistent with those used on the CoCo website
  • Populating the platforms with images which reflected the CoCo brand and the messages they deliver
  • Following related organisations and attracting new followers

CoCo now has two vibrant social media platforms targeting their audiences, helping to drive new visitors to their website.


“Pathfinder East was wonderfully easy and straight forward to work with. We agreed the specifics and Emma delivered them for us and was both flexible and friendly in the discussions we had along the way. Highly recommended.”

Sue Gray,

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About author:
Emma Finn is the Founder and Director of Pathfinder East. Read more here.

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