Tag: Ipsos Mori
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16 May 2019, by , in News, No comments
Well, did this photo pique your interest? We’ll come onto the content of that image in a minute.  Meanwhile, the world we live in is changing fast, with images rapidly becoming one of the most important ways of communicating the messages of our brand, whether it be brand ‘me’ or the brand of our businesses....
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1 July 2018, by , in News, Uncategorised, 1 comment
What does it take to get your attention? Did you know that 82% of digital ads don’t get viewed?   Just because they’re there and can be seen, doesn’t mean that a user will view them. They need to compete for your attention. Recently Ipsos MORI, the UK based market research company teamed up with Lumen, which produces eye-tracking...
6 December 2016, by , in News, No comments
Business leaders are amongst the people least trusted to tell the truth according to a joint report published by pollsters Ipsos MORI and the influential online forum, Mumsnet. In a word, they’re considered dodgy. Even bankers, the perceived bete noire of the professions, are more trusted than business leaders. They’re considered untrustworthy by 58% of those...